Our environmental mission remains focused on lessening our environmental impacts across the entire supply chain, making positive changes in the areas we directly control AND proactively influencing change in the areas we don’t.
Just BARE is committed to researching and developing more ways to minimize our environmental footprint in the areas of Carbon Emissions and Intensity, Energy Use & Intensity, Water Use & Intensity, and Waste.
Pilgrim's, our mother hen company, advances this mission with life cycle thinking, integrated planet goals, and a sustainability team that is constantly looking for ways to make positive, eco-minded changes—from our packaging to our feed to our transportation and everywhere in between. Here’s a closer look at some of our most notable projects aimed at preserving our planet.
Life Cycle Thinking: Raised
Life Cycle Thinking (LCT) is about understanding the environmental, social and economic impacts of a product over its entire life cycle. In 2010 and 2012, we conducted comprehensive life cycle assessments (LCAs) of a select range of our Just BARE products. These LCAs supported our certification through the Carbon Trust and raised our understanding of the environmental impacts of our products. It helped us quantify and prioritize projects, and set goals, strategies and metrics to most effectively address them.
What we learned:
- 50% of GHG (Green House Gas) Emission (also referred to as Carbon Emissions or CO2e) occur UPSTREAM and are related to the growing of corn and other feed ingredients, and the production and transport of raw materials used for packaging.
- 22% come from OUR OPERATIONS and the PRODUCTION of finished goods. Includes feed production, hatching of chicks, raising of chickens, transport, and the processing and packaging of meat into finished, market-ready products.
- 28% occur DOWNSTREAM from the distribution, storage, retail sale, cooking and disposal of product packaging materials and food waste.
The Life Cycle of Just BARE Products
Commitment to Reducing Carbon: Raised
In 2010, our Just BARE brand was Carbon Trust certified—becoming the only U.S. poultry brand and one of the first U.S. food products to be certified and display the Carbon Reduction Label. Widespread in the UK, Carbon Reduction labeling has been slow to catch on in the U.S. We remain committed to reducing our carbon footprint; however, we are no longer Carbon Trust Certified.
Our goal: to find other ways of providing consumers with a means of comparing the environmental impact of the products they buy—using our LCA as the gauge for improvement.
To learn more try this handy carbon footprint calculator to estimate the carbon footprints of the products you buy or see the comparison of the carbon footprints of several diets and food’s carbon footprint.
Support for Renewable Energy: Raised
Working with Renewable Choice Energy, Just BARE supports the development of more sustainable energy by buying renewable energy certificates (or RECs, also commonly called renewable energy credits). A REC represents one megawatt-hour (MWh) of clean energy that's added to the power grid. We purchase RECs in a quantity equal to the electricity consumed during the making of our Just BARE products.
How Renewable Choice Energy Certificates Work:
1. Measure: The amount of electricity used in our operations during the production of the Just BARE line of products.
2. Purchase: RECs (renewable energy certificates) in the amount measured in Step 1. One REC is equal to one megawatt-hour (MWh) of clean energy being added to the power grid.
3. Certify: Renewable Choice RECs are tracked and certified by the leading national third-party REC auditing organization, Green-e Energy® (a program of the not-for-profit Center for Resource Solutions) which ensures RECs are not double-counted.
The funds generated through the purchase of these RECs are used to support further development of clean energy facilities. And, while RECs are a good way to support renewable energy, we know we must also continue to reduce our dependence on and use of fossil fuels for lasting climate change.
Support of Responsible Farming Practices: Raised
Pilgrim's, the company behind Just BARE, has supported the development of Field Stewards--a market-based program to motivate corn and soybean producers to reduce their environmental impact. The company is exploring a possible partnership with the program, which would allow food companies interested in marketing environmentally friendly consumer products to purchase "Field Stewards Certificates" from participating producers, who have verified they've met a specific set of environmental requirements. This process is very similar to how renewable energy credits work today.