GREELEY, Colo. (September 11, 2019) —Stanley Cup. Check. World Series trophies. Check, check, check. But St. Louis is more than the city of champions. Now it is the official Champion of Summer thanks to fans of Just BARE® Chicken.
As part of the #ThighsfortheWin campaign, Just BARE Chicken is ready to close out the summer by hosting a celebration to honor this city’s legacy of champions.
Just BARE Chicken will host the celebration during The Great Forest Park Balloon Race and Balloon Glow held in St. Louis, Sept. 20 and 21. Festivities begin at 5 p.m. on Friday, Sept. 20 and will feature music, fun activities and recipes for delicious chicken thighs.
“St. Louis knows how to celebrate their champions, but now it’s our turn to take the reins and recognize this city’s success during this cherished tradition in the heart of the city,” says Kelsie McEndaffer, PR and communications manager for Just BARE Chicken. “Our followers always have access to delicious recipes from Just BARE Chicken, but St. Louis will reap the ultimate benefit at this year’s Balloon Glow and Race with extra fun and goodies, on us.”
Over six weeks, Just BARE Chicken hosted the #ThighsfortheWin social media campaign to showcase how chicken thighs are a staple in every kitchen and on every grill. Followers on Facebook and Instagram could vote daily on recipe matchups and were entered to win fun prizes to make this summer legendary.
The heat turned up once followers were asked to vote on which city should be recognized as the Champion of Summer. Minneapolis, Omaha, Kansas City and St. Louis were all in the running to host, but the followers have spoken, and St. Louis came out on top.
“#ThighsfortheWin started as an initiative to bring awareness of how delicious, juicy and tender Just BARE chicken thighs are on the grill. As a result, during #ThighsfortheWin, we connected with our loyal fans to share tasty summer meal ideas focused on chicken thighs and packed with flavor,” McEndaffer said.
Over 2,000 entries were submitted during the #ThighsfortheWin campaign, and countless prizes were shipped. Stay tuned to Just BARE Chicken’s Facebook and Instagram pages for a chance to be involved in the next contest.
Are you a champion this summer, too? Let us know with #ThighsForTheWin and #ChampionofSummer for a chance to be featured on Just BARE® Chicken’s social channels.
About Just BARE® | Raising Goodness®
Just BARE® is distributed nationally by Pilgrim’s. The brand lives its mission of good food for more people by providing Natural/No Antibiotics-Ever and Organic varieties of chicken with no antibiotics, no added hormones, no animal by-products (vegetable and grain fed), and no artificial additives. Organic Just BARE® is USDA-certified organic and verified by Midwest Organic Services Association (MOSA). To find simply delicious recipes, nutrition information and general cooking and safe handling tips, visit www.JustBareChicken.com. Find Just BARE® on Facebook, Pinterest and YouTube.
Contact: Kelsie McEndaffer, Pilgrim’s PR and Communications Manager