Just BARE sponsoring triathlons and 5K races taking place May through August 2017
St. Cloud, Minn. (April 11, 2017) — Pilgrim’s is announcing that Just BARE® chicken—a brand known for raising goodness through its mission of good food for more people—has renewed its commitment to healthy lifestyles. In 2017, the nationally distributed brand of natural/no antibiotics-ever and organic chicken is partnering with Life Time®—The Healthy Way of Life Company and MSE Racing. Just BARE will sponsor four Life Time Tri and Gildan Esprit de She events in Minnesota and expand the Just BARE presence to the St. Louis market by sponsoring the Saint Louis Triathlon.
“Just BARE is committed to promoting healthier living. That’s why Just BARE is a sponsor of five healthy lifestyle events in the Twin Cities and St. Louis, both metro areas where Just BARE chicken products are sold,” explained Rory Bidinger, senior marketing manager for the brand.
For the first time, Just BARE will partner with the Saint Louis Triathlon on Saturday, May 21, as a platinum sponsor. In its second year, the Saint Louis Triathlon offers triathletes Olympic and sprint-length courses through the scenic Creve Coeur Park in Maryland Heights, Mo.
Just BARE will be the presenting sponsor of the Life Time Tri Minneapolis, at which more than 2,000 elite, amateur and beginner triathletes will participate in the swim, bike and run courses on Saturday, July 8. Just BARE is also a corporate sponsor of the Gildan Esprit de She race in Maple Grove, Minn., on Thursday, August 3. Additional sponsorships include the Life Time Tri Winona event, Trinona, held Saturday, June 10 and Sunday, June 11 in Winona, Minn., and the Life Time Tri Maple Grove on Saturday, August 26.
At the events, Just BARE will introduce athletes to the brand and its mission. At the pre-race expo, athletes will be greeted by the Just BARE team and asked to share what inspired them to train for the event. After the race, athletes who show their finisher’s medal at the booth will be eligible to receive a special gift to celebrate their personal journey toward healthier living.
“Fueling the body for optimal performance is one way to support a lifetime of fitness and health,” added Bidinger. “Just BARE chicken is a lean and clean protein source ideal for runners and triathletes seeking easy, healthy options to fuel up after working out.” Protein-packed, nutrient-dense Just BARE recipes, including Parisian Chicken Salad and Chicken Skewers with Hoisin-Peanut Butter Glaze, are available at JustBareChicken.com.
About Life Time®—The Healthy Way of Life Company
Life Time® is a privately held, comprehensive health and lifestyle company that offers a personalized and scientific approach to long-term health and wellness. Through its portfolio of distinctive resort-like destinations, athletic events and corporate health services, the Healthy Way of Life Company helps members achieve their goals everyday with the support of a team of dedicated professionals and an array of proprietary health assessments. As of March 2017 the company operates 122 centers in 26 states and 35 major markets under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada.
About MSE Racing
Multi-Sport Experience Racing is a St. Louis-based event company operated by Paul Wilkerson and Rich Adams. As the proud organizer of the St. Louis Triathlon, Equinox Nighttime Half Marathon, and STL Open Water Swim Series, MSE Racing strives to manage events that are fun and help people to find their best self. As athletes themselves, the MSE Racing team knows quite well that an athlete’s goals are deeply personal, getting to the finish line is a challenge though getting to the start line can sometimes be far more difficult, and few views are more important than a person looking back in the mirror satisfied. Being even a single page in the story of an athlete reaching their goal is the fulfillment of the Multi-Sport Experience.
Pilgrim’s employs approximately 41,400 people and operates chicken processing plants and prepared-foods facilities in 14 states, Puerto Rico and Mexico. The Company’s primary distribution is through retailers and foodservice distributors. For more information, please visit www.pilgrims.com.
About Just BARE® | Raising Goodness®
Just BARE® is distributed nationally by Pilgrim’s. The brand lives its mission of good food for more people by providing Natural/No Antibiotics-Ever and Organic varieties of chicken with no antibiotics, no added hormones, no animal by-products (vegetable and grain fed), and no artificial additives. Organic Just BARE® is USDA-certified organic and verified by Midwest Organic Services Association (MOSA). To find simply delicious recipes, nutrition information and general cooking and safe handling tips, visit www.JustBareChicken.com. Find Just BARE® on Facebook, Pinterest and YouTube.
Contact: Kelsie McEndaffer, Pilgrim’s PR and Communications Manager