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Just BARE® Teams Up with Hy-Vee to Support Recovery Efforts in Marshalltown

Greeley, Colo. (August 29, 2018) — Pilgrim’s announced today that Just BARE chicken, its brand committed to providing good food for more people, is partnering with Hy-Vee, Inc. to support the community of Marshalltown, Iowa, as its residents continue to recover from the devastation left behind by an EF-3 tornado on July 19, 2018.

Together, Just BARE and Hy-Vee are proud to donate 40,000 pounds of Just BARE chicken to those impacted by the disaster in Marshalltown. On Thursday and Friday from 12 p.m. to 6 p.m., impacted families will be able to pick up a five-pound bundle of Just BARE chicken (while supplies last) at the Marshalltown Hy-Vee, located at 802 S. Center Street in Marshalltown.

“Words can’t put into context the devastation Marshalltown residents feel as they continue to rebuild. It’s imperative that we support our community as the needs continue to be large and diverse,” said Ric Anderson, store director at the Marshalltown Hy-Vee. “We are proud to partner with Just BARE to provide this donation to the Marshalltown community and believe it will make a difference to those families who are still in the midst of recovering from the unexpected”.

Pilgrim’s has partnered with several relief organizations within the area, such as House of Compassion, Salvation Army and United Way, who share the company’s passion for supporting others and cultivating a sense of community. These organizations will also help with the distribution of product and assist in providing the next meal to those Marshalltown families and community members in need.

“Our commitment to people extends beyond the dinner table. At Just BARE, we are committed to supporting communities and each other. We are proud to work with partners such as Hy-Vee who share the same passion and commitment. The Marshalltown community has been a long-time partner for our JBS USA pork family and it’s important that we work together to support local recovery efforts,” said Laston Charriez, Pilgrim’s Chief Marketing Officer.

 

To learn more about Just BARE and Pilgrim’s Raising Goodness® efforts in communities, visit justbarechicken.com or follow @JustBAREChicken on social media.

 

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About Just BARE® | Raising Goodness®

Just BARE® is distributed nationally by Pilgrim’s Pride.  The brand lives its mission of good food for more people by providing Natural/No Antibiotics-Ever and Organic varieties of chicken with no antibiotics, no added hormones, no animal by-products (vegetable and grain fed), and no artificial additives. Just BARE Natural/No Antibiotics–Ever products are third-party humane certified and traceable to family farms. Organic Just BARE is USDA-certified organic.  To find simply delicious recipes, nutrition information and general cooking and safe handling tips, visit www.JustBareChicken.comFind Just BARE on Facebook, Twitter, Pinterest and YouTube.

 

About Pilgrim’s

Pilgrim's employs approximately 54,000 people and operates chicken processing plants and prepared-foods facilities in 14 states, Puerto Rico, Mexico, the U.K, and continental Europe.  The Company’s primary distribution is through retailers and foodservice distributors.  For more information, please visit www.pilgrims.com.

 

About Hy-Vee, Inc.

Hy-Vee Inc. is an employee-owned corporation operating more than 245 retail stores across eight Midwestern states with sales of $10 billion annually. The supermarket chain is synonymous with quality, variety, convenience, healthy lifestyles, culinary expertise and superior customer service. Hy-Vee ranks in the Top 10 Most Trusted Brands and has been named one of America’s Top 5 favorite grocery stores. The company’s more than 80,000 employees provide “A Helpful Smile in Every Aisle” to customers every day. For additional information, visit www.hy-vee.com.

 

 

 

Tagline 

40,000 pounds of chicken to be donated to town devastated by tornado

Contact Information 

Media Contact:

Kelsie McEndaffer, PR & Communications Manager, O: 970.506.7823, C: 970.571.4543, Kelsie.McEndaffer@Pilgrims.com

Release Date 
Wednesday, August 29, 2018
Release Note 
FOR IMMEDIATE RELEASE
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Raising Goodness ®

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