A Taste of Just BARE at Food and Wine Experience
Thursday, February 25th, 2010
By Lisa Golden Schroeder
No, I promise I wasn’t trying to fool anyone. At the last minute I decided to sprinkle some crumbled feta cheese over the salad we served at the 2010 Minnesota Monthly Food and Wine Experience show in Minneapolis. We had such a good time meeting everyone who stopped by our booth, though we found ourselves almost “in the weeds” when the show opened on Saturday. Hundreds of people streamed in late morning, and we could barely keep up with the hungry crowd. The garlicky chicken and toasted couscous salad we dished up was a hit—the couscous created as much of a stir as the interest in how Just BARE™ chickens are raised. But one lady teased us that the recipe we handed out was missing that important ingredient, like the church basement ladies who give out their best recipes with a crucial step slyly omitted!
The aroma of sautéing shallots drew folks in, too; that maple and red wine sauce for the chicken fillets was a good choice for making an impact. Its simplicity and ease underscored our message of uncomplicating great food. It was sort of funny how we were making and sharing really delicious dishes based on a few excellent ingredients and bold flavors while local chefs battled to win a complicated “Iron Chef”-style cooking competition across the convention floor. And we had not only attendees but vendors from other booths stopping by because they were told we were offering up some of the best food at the show. I think it was because it was freshly prepared and simple—recipes that can be whipped up on a weekend night or ahead of time for families struggling to find extra moments to sit and share a good meal but who really care about what they eat.
I think we had a successful weekend increasing the visibility of our products. And there were lots of avid (and discriminating) cooks who stopped by to say they’re big Just BARE™ fans now as more and more grocery stores have a Just BARE™ section in their meat departments. As one fan put it, “you can just taste the difference.”


By Lisa Golden Schroeder